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People have been voting with their ‘mice’. As almost 80% of all property searches now originate on-line, either for research or the actual property search, the importance of the internet and a good on-line presence for would-be sellers has never been greater.
With the advent of the internet came the search engines, once hopeless at returning what we were searching for, they have now far more sophisticated techniques to ensure that the sites that are listed are not only on ‘topic’ but also ‘trusted’ sources of information.
Google is by far the market leader with an impressive strangle hold over the search based enquiry. Which makes it an essential element of any marketing plan. However, people have to find you or the site that you are listed on, and that means using search terms.
And if you have a property in France to sell, then it is good news. Analysis of Google search terms by Nubricks.com for the period May ‘06 and June ‘06 reveals online research on overseas property puts France at the top of the list.
”France continues to be a popular destination for property purchase due to its proximity to the UK and Ireland. Market stability offering steadily rising prices and an attractive range of off-plan leaseback schemes keep property investors interested in the French property market.”
“With so much on offer France’s undiscovered sleepy villages, patchwork scenery of sunflower fields to vineyards, medieval towns, seaside cottages and chic city living mean you are spoilt for choice. The ever popular region, Languedoc Roussillon, has grown in popularity attracting visitors searching for the ‘real France’. A versatile region, a warmer climate, rural villages and proximity to the Mediterranean beaches offers second home seekers an affordable alternative to the costly Cote d’Azur and pricer Provence. Skiing and hiking are also an option with the nearby hills of Cevennes and the Pyrenees.”
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